Apple Day

Live From Apple Park

Meet with the Apple Team for a whole day of exclusive sessions & discussions! This is your chance to directly engage with the team behind our favorite editing software, Final Cut Pro. You won’t want these to miss their upcoming announcements. 

Additionally, all Apple presentations will be live-streamed from Apple Park! 

You must attend the live event to participate. Apple Day will not be recorded. 

Cinematic Mode on iPhone 13

Following extensive study of cinematography and the powerful use of rack focus, Apple announced their latest iPhone camera feature: Cinematic mode! 

Cinematic mode records videos of people, pets, and objects with a beautiful depth effect using automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker. 

Your most powerful creative tool is in your pocket and content creators are excited to be able to capture stunning, high-quality video with just a click of a button. 


See the Latest MacBook Pro in Action!

Final Cut Pro, Logic Pro, and Motion are rolling out with powerful new features for creative professionals working on the powerful all-new MacBook Pro.

Apple announced a few of the following new features:

  • A new Object Tracker that uses AI to automatically detect faces and objects
  • Ability to play seven streams of 8K ProRes at full resolution for multi-camera editing
  • New Motion filters for motion graphic artists

Creatives are excited to see what Final Cut Pro can do when coupled with the M1 Pro and M1 Max chips in the all-new MacBook Pro.

Become a Part of the Final Cut Pro Community

The FCP Summit is a 6-day event designed to inspire content creators around the globe. Join fellow creatives as they share how they use Apple tools to tell their stories.